Fundraising Products

The value of fundraising products is clearly shown through the two examples below.

• “For more than 75 years, the VFW's Buddy Poppy program has raised millions of dollars in support of veterans' welfare and the well being of their dependents.” (Source: Veterans of Foreign Wars)

   

• “For more than 80 years, Girl Scouts, with the enthusiastic support of their families, have helped ensure the success of local Girl Scout Cookie activities.” (Source: Girl Scouts. Org)

The secret to fundraising through products is finding the product that is right for your organization. The VFW began its Buddy Poppy program from the poem, “In Flanders Fields” by Col. John McCrae of Canada. The poem describes red fields of poppies that blow over a battleground of fallen soldiers. Although the poem may not be well remembered, these bright red poppies continue to help the VFW to raise funds for its many programs. As for Girls Scouts… well, kids and cookies just sort of go together. Today an enormous selection of fundraising products is available and in addition, there are many different ways to sell them for both short-term and long-term fundraising campaigns.

Additional Factors About Fundraising Event Merchandise

1. Your cost: Product costs can range from free, donated items to upper-end retail wares. In addition, depending on the fundraising vendor and type of product you choose you may have no up-front expense, need to make a deposit on merchandise, or pay for your fundraising product in advance.
2. Your profit: How much of the product will you need to sell to meet your goal?
   • Commissions from purchased products can range from 30% to 75%. Some commissions are based on “the more you sell, the more you get”. A good rule of thumb is to dream high, but count low. It’s far better to end up with more money than you need than falling short of your goals.
   • Don’t forget other overhead costs including shipping and handling charges and any promotional costs like advertising.
   • You may also need to factor in estimates for products that are ordered but not picked-up and merchandise that is received in less than perfect condition.
3. Ease of acquisition: In this case, purchased products are generally easy to acquire, but do find out how long it will take to receive your order. It may take time to find donors for free items, but you can usually stipulate when the items will be needed.
4. Timing:
   • Is your fundraiser short-term (like raising money for a class trip) or long term (like raising money for cancer awareness)?
   • If your fundraising campaign is a one-time-only effort, you may not want to sell a product that is purchased in lots of 100 or high-end products that are profitable but take more effort (and time) to sell.
   • Think about when the product will be sold. Of course, you wouldn’t sell Christmas wreaths in July, but consider that the warm weather months might not be the best time to sell chocolate candy bars as well!
5. Your sales force: How many willing fundraising volunteers or group members will agree to sell your product? Is your sales force large enough to meet your goals?
6. Your competition: Can you price your product to make it attractive to your prospective customers? Are local businesses selling the same type of goods for far less than your price? Are other organizations selling similar products for their fundraisers?
7. Marketing possibilities:
   • Direct sales are best for novelty items like wristbands and bumper stickers. In addition to furnishing your sales force with products, they also can be sold at fundraising events.
   • Brochure and catalog sales are best for products like gourmet food packages, candles, and clothing.
   • For those organizations with an established web site that receives a fair amount of traffic, the Internet is an excellent place to sell many types of products. However, it takes a considerable amount of time and there is expense involved to establish an e-business.
   • If your organization doesn’t have a website “up and running” you can still ask members and volunteers who do if they will add a link to your fundraising products or sell your fundraising products on their site to help you achieve your fundraising goals. http://www.wholesaleeventmerchandise.com/

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